Quality since 130 years

Our Values

What it is really about.

Since its foundation in 1888, four values have formed the foundation of Steiner and are still the promise of quality and transparent production today. The Steiner1888 brand is progressive and innovative and continues to develop, with our roots and values as the driving force.

Made in Austria

Proud of our Austrian roots, we continue the centuries-old tradition of loden manufacturing. All STEINER1888 fabrics are 100% made in Austria.


It was no coincidence that fulling was developed in a region where people had an urgent need for hard-wearing clothing. When the enthusiastic mountain guide Franz Steiner took over his uncle's loden walking business in 1910, he was already a legend. A year earlier, together with his brother Irg, he had been the first to climb the infamous south face of the Dachstein - wearing loden pants of his own manufacture, of course.

Master craftsmanship

When manufacturing our fabrics, we focus on one thing above all else: uncompromising quality. We only use natural products that we process using traditional craftsmanship. When selecting our suppliers from all over the world, we take great care to ensure that the animals are kept in a species-appropriate manner.


For generations, local sheep farming has provided us with our hard-wearing mountain sheep's wool, which has outstanding properties compared to other materials. To enhance the quality, we also add fine wool from other animals. These include alpacas, merino sheep, angora rabbits and cashmere goats. Wool is a sustainable raw material because it grows again and again. This means that no valuable resources are consumed.


Natural & sustainable

STEINER1888 is a company with a vision. We strive to develop in a future-oriented manner, are open to change and react to it at an early stage.


Steiner1888 has been producing wool fabrics, loden and clothing for over 130 years. From the very beginning, it has been traditional craftsmanship, the natural material wool and the careful processing of the fibers that give our fabrics their unique quality. The most important raw material for our production, wool, is sourced from wool farmers in Austria, Australia and South America. When selecting our suppliers, we pay attention to the welfare of the animals and consciously only purchase mulesing-free wool. Loden products are also sustainable after purchase. Why is that? While conventional textiles often require a lot of care, loden fabric needs very little cleaning. Due to the wool's natural fat content, dirt and moisture have difficulty sticking to the fabric. If a stain does occur, it can usually be removed quite easily. Loden is practically self-cleaning and does not require chemicals or constant washing to remain beautiful in the long term.


Family-owned since 1888

As a family business, we attach great importance to honesty and transparency. Harmonious cooperation is important to us - also when dealing with our customers and suppliers.


"When we let something get very, very close to us to keep us warm and to touch us, we want to know exactly where it comes from and what it is made of." 
(Johannes Steiner & Herbert Steiner)